As part of its objective to promote Pakistani tourism and national identity, Siddiqi Hospitality (Pvt.) Limited is pleased to announce the appointment of Azam Jamil as Country Head.
Azam stated, “A nation’s progress and the well-being of its population are dependent on its global reputation.” “Development of human capital is essential to Pakistan’s progress. I believe SHPL is the ideal platform for bringing about this change, as the correct direction, coaching, and leadership can empower our children to alter the course of our nation. A chance at leadership is a gift, and if it benefits Pakistan, it is a blessing.”
Junaid and Zubair Siddiqi, co-founders of SHPL, said in a joint statement, “This milestone heralds a new chapter in the tourist business.” “Azam has forty years of expertise in the hotel, tourism, and management industries. We intend to remodel and enhance Pakistan’s image abroad and usher in a new era for Pakistani tourism, guided by Azam’s vision and leadership.”
Azam Jamil is an accomplished and energetic professional. As Operating Officer of the Hashoo Education Division, Corporate Director for Sales & Marketing at Serena Hotels South & Central Asia, and subsequently as Corporate Director for Training & Development, he has excelled. Azam is the first Asian to be elected to the Board of Best Western in Colorado, United States of America.
In Pakistan, he was responsible for the creation and implementation of two hospitality schools of the highest calibre under the banners Hashoo and Akhuwat. Prior to his appointment as Special Assistant to the Prime Minister for Tourism Coordination, Azam served as Advisor Senior Consultant for organisations including Franklin Covey Pakistan, Senior Consultant for TEVTA Punjab, Jaffar Brothers, and a number of other international corporations.
SHPL was established by the Siddiqi brothers in 2020 with the intention of boosting Pakistani tourism by constructing a genuine Nation Brand that promotes Pakistan using a range of media platforms and inclusive initiatives.