The inaugural K2preneur expedition to the K2 Base Camp is poised to embark on its first journey from August 10th to 25th, 2024. This pioneering initiative, spearheaded by Usman Asif, CEO of Devsinc, aims to highlight Pakistan’s dynamic entrepreneurial landscape and its breathtaking natural beauty to a global audience.
K2preneur brings together ten promising Pakistani entrepreneurs alongside three international content creators, forming a diverse team that represents a wide range of industries. Among the selected participants is Adil Saleh, the visionary behind Hyper Engage.io. Joining him are fellow entrepreneurs Umar Hussain, Shahryar Ali, Saifullah Alam, and Umair Hassan, each making significant contributions within their respective fields.
The expedition also includes renowned international travel vloggers Flora Gonning, Luca Putzer, and Jay Palfrey, who will document the journey through captivating storytelling and stunning visuals. Completing the team are Saad Afridi, owner of Scents and Stories; Ahmed Asad, the entrepreneur behind NY212; and Hassan Khan, the driving force behind Trax.
“Our primary aim for K2preneur is to showcase the innovative spirit of Pakistani entrepreneurs and the incredible talent within Pakistan, while also boosting tourism and investment,” said Usman Asif.
The expedition will feature various activities, including trekking, training, brainstorming sessions to tackle complex business challenges, and entrepreneurial workshops, all set against the awe-inspiring backdrop of K2, the world’s second-highest mountain.
Supported by major brands such as The Vertical, Cola Next, Discover Pakistan, Trax, LAAM, Simply the Great Food, and Scents and Stories, K2preneur transcends a mere expedition. It serves as a platform that merges business innovation with Pakistan’s rich cultural and natural heritage.
“This expedition showcases the resilience and creativity of Pakistani entrepreneurs. By collaborating with international content creators, we aim to deliver an authentic and engaging story that will inspire a global audience,” said Majid Maqsood, Program Director.
K2preneur’s journey will be extensively documented on social media and broadcast globally, offering viewers a glimpse into the intersection of entrepreneurship and Pakistan’s natural beauty.
