With the help of Deosai Ventures, Pattern Technologies has successfully raised a six-figure (US Dollar) investment.
Sabr Capital, Arbisoft, and key investors from Singapore, the MENA, Europe, and the UK also took part in the round.
Yahya Humayun, Syed Wajeeh Haider, Mahpara Pittafi, Samad Raza, and Talha Ayaz founded Pattern earlier this year with the goal of upending Pakistan’s restaurant market.
Restaurants can acquire, keep, and enhance customer loyalty programmes using Pattern’s platform without having to pay exorbitant commission fees or recurring subscription fees. Utilizing own fleet or third-party services offered on the platform, restaurants may fulfil dine-in, takeout, and delivery requests utilising Pattern’s technology. Additionally, it offers consumers customised loyalty and discount programmes that take into account their preferences and usage trends.
Thousands of customers were served by more than 50 restaurants that Pattern quickly acquired in Lahore after beginning its pilot phase. In the near future, Pattern plans to expand to other cities.
“Restaurants have suffered the most during the epidemic, prompting the majority of known worldwide and local chains to shut down their operations,” said Yahya Humayun, a former employee of Airflit, Byte, and Dastgyr. In spite of rising food and operational costs, restaurant owners are having difficulty raising their on-premise and internal revenue. With the aid of our technology, we were able to assist our partner restaurants in increasing their net incremental sales by 66% month over month.”
Delivery aggregators charge restaurants commissions of up to 40% on each order, which is unsustainable. With the help of our platform, restaurants can manage dine-in, takeout, and delivery orders on their own terms, own their customer data, and run loyalty campaigns without paying a subscription or a high commission, according to Syed Wajeeh Haider, co-founder of Pattern and one of the original members of the Dastgyr team.
“Pakistan’s restaurant sector is a multi-billion dollar industry with double-digit annual growth. It takes a lot of enthusiasm and effort for microentrepreneurs, whether they own small eateries or are home cooks, to open a restaurant. We want to work with them as a growth partner. Wajeeh added.
Shehryar Hydri, managing partner at Deosai Ventures, stated: “In an era of generic discounts and subsidised delivery plays, Pattern is building a model that gives back control to the restaurants and immediately impacts their bottom line, while also saving money for the end user through custom loyalty programmes.
The funding, according to the creators, will be used to scale their technology, acquire qualified personnel, and broaden company activities in Pakistan.