BankIslami has teamed up with Pakistan International Airlines (PIA) to co-brand their planes, increasing BankIslami’s visibility.
BankIslami headrests and pillow covers are proudly displayed on all flights by the national carrier, enabling customers to become acquainted with BankIslami.
PIA operates 100 flights a day to 43 destinations, making it the airline with the most connections and the preferred carrier for people travelling to and from Pakistan. BankIslami is using this alliance to enhance its brand image and reputation as one of the country’s leading financial institutions, and this promising collaboration between two industry leaders is certain to be mutually beneficial. Syed Amir Ali, President and CEO of BankIslami, commented on the development, saying that at a time when providing simple mediums for financial inclusion to the masses has become critical, BankIslami is ensuring that this access is both technologically advanced and Shariah-compliant.
