Liv, UAE’s pioneering digital bank, established by Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region, has unveiled an enticing new digital proposition aimed at enhancing customer financial experiences.
Starting from now until the conclusion of 2023, eligible Liv customers can take advantage of instant personal loans without any associated fees through the Liv app. The digital bank presents personal loans with a competitive interest rate of just 8.99% per annum and offers flexible repayment options spanning 12 to 48 months.
To qualify for this exclusive offering, customers must not possess an existing Personal Loan on Liv and should be transferring a minimum salary of more than AED 5,000 to their Liv account for a minimum of three months. Notably, any fees incurred during the promotional period will be reimbursed to customers within the same month.
Aligning with Liv’s brand ethos of ‘Liv Ahead,’ this promotion aims to empower Generation Now, encompassing young professionals and digitally inclined consumers, in realizing their personal aspirations.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, remarked, “Liv continues to introduce pioneering, innovative products on its platform, reaffirming its status as the unparalleled champion of digital banking in the UAE. Through groundbreaking products and fully digital offerings like these, we strive to support our customers in achieving their financial objectives and aspirations, while delivering exceptional digital experiences.”
Pedro Sousa Cardoso, Chief Digital Officer, Retail Banking and Wealth Management, Emirates NBD, added, “While banking consumers in the UAE are presented with a myriad of options, Liv addresses the pressing need for a redefined banking experience that is streamlined and easily accessible. Liv empowers customers seeking an alternative banking account and relationship in the UAE with some of the most innovative products and services available in the market.”
Liv remains at the forefront of digital banking innovation, having introduced the Bonus Multiplier Account, a gamified structure that rewards customers for their loyalty, providing a 3% increment on their monthly salaries. Additionally, it launched the Money Ahead Deposit, a 4-month fixed deposit scheme offering up to 4% interest upfront on the first day instead of deposit maturity.
The digital bank also boasts the region’s sole credit card that enables one-click switching of rewards between Skywards miles and cashback, along with the popular Goal Accounts, a unique digital service enabling customers to set automated rules for saving money for their financial goals, while earning attractive returns on their balances. The Liv Young, the first-to-market Liv family app designed for young individuals aged between 8-17 years, continues to garner attention in the market.
