Keeta, the international arm of Chinese on-demand delivery giant Meituan, has officially expanded its operations to Riyadh, marking a significant step in enhancing food delivery services across Saudi Arabia. This expansion underscores Keeta’s commitment to the Kingdom and its alignment with the country’s Vision 2030.
As the Saudi subsidiary of one of the world’s largest food delivery platforms, Keeta leverages Meituan’s vast expertise in the industry. With 60 million deliveries managed daily and a user base of 680 million, Meituan is a global leader in on-demand services, and Keeta brings this considerable experience to the Saudi market.
In line with Saudi Vision 2030, which focuses on economic diversification and technological advancement, Keeta has announced plans to invest SR1 billion into the Kingdom. This strategic investment is expected to bolster Keeta’s operations, foster job creation, and contribute to the broader economic landscape.
Saudi Arabia’s food delivery sector is rapidly growing, with projections suggesting that the number of users will reach 19.2 million by 2029. As the Kingdom’s tech-savvy, young population increasingly embraces digital solutions, the demand for efficient and reliable food delivery services continues to rise.
“Our expansion into Riyadh demonstrates our commitment to the Saudi market, which offers unique opportunities driven by a young and dynamic population,” said Tony Qiu, CEO of Keeta. “We are excited to support Vision 2030 by investing in this vibrant environment and offering a diverse, seamless food delivery experience tailored to the preferences of Saudi consumers.”
Keeta’s business model emphasizes affordability and reliability, offering unlimited free delivery, an on-time delivery guarantee, and access to a wide range of local and international cuisines. As part of its growth strategy, the platform aims to redefine the food delivery landscape in Saudi Arabia by providing a service that is not only efficient but also caters to the evolving needs of customers.
As Keeta broadens its footprint in the Kingdom, the company remains committed to contributing to Saudi Arabia’s economic development, reinforcing its role as a key player in the Kingdom’s digital transformation.
