Puma Energy International, a global energy company, has inked an extended brand license agreement with Pakistan’s Chishti Group, granting the latter the rights to utilize the Puma Energy brand and name in the country, as announced on Wednesday.
This strategic agreement underscores the burgeoning strength of the Puma Energy brand, positioning it as a sought-after fuel retail brand in markets with significant growth potential. In a joint statement, the companies emphasized that the deal reflects Puma Energy’s confidence in Pakistan’s long-term economic prospects and the ability of Puma Energy Pakistan to expand its market share with high-quality products and services.
The Chishti Group, operating an extensive retail network under the Puma Energy Pakistan brand, boasts over 600 retail sites across the country, including more than 50 Puma-branded outlets. As part of its growth strategy, the company aims to further expand its network to cover all key retail sites.
The extended agreement also paves the way for the Chishti Group to explore sustainable practices, considering the utilization of solar energy to power Puma Energy-branded retail sites. Additionally, the company plans to broaden its services to include liquefied petroleum gas (LPG) distribution to consumers through its expanding retail network, strengthening its collaboration with Puma Energy.
The agreement was formally signed by Hadi Hallouche, CEO of Puma Energy International, and Amir Chishti, Chairman of the Chishti Group. A high-level delegation comprising representatives from Puma Energy International, Trafigura (a leading commodity trading company), and Puma Energy Pakistan met with Pakistan’s Caretaker Federal Minister of Energy, Muhammad Ali, discussing the country’s future outlook and the group’s commitment to Pakistan.
The energy landscape in Pakistan is witnessing strategic shifts, as major players position themselves to navigate and contribute to the evolving market dynamics. Puma Energy’s extended partnership with the Chishti Group aligns with these industry trends, reflecting a commitment to sustainable growth and innovation.
