MaxAB, the leading B2B ecommerce platform in the MENA region, has announced the departure of its co-founder and Chief Operating Officer, Mohamed Ben Halim. The news comes just two months after MaxAB’s merger with Nairobi-based B2B ecommerce company, Wasoko.
In a statement, the Cairo-headquartered firm acknowledged Mohamed Ben Halim’s instrumental role in MaxAB’s growth and expansion over the last six years. “As a co-founder, Mo has been a driving force behind MaxAB’s growth and success since its inception,” the company stated, recognizing his contributions in scaling operations across Egypt and Morocco and spearheading the development of MaxAB’s Logistics as a Service (LAAS) offering.
Mohamed also played a crucial role in overseeing the integration process following the merger with Wasoko, which has significantly expanded MaxAB’s presence across Kenya, Tanzania, Rwanda, Egypt, and Morocco. The combined entity now boasts a network of more than 450,000 merchants and a workforce of over 4,000 employees.
MaxAB was founded in 2018 by Mohamed Ben Halim and Belal ElMegharbel. Prior to founding MaxAB, Mohamed worked at Aramex, bringing with him extensive experience in logistics and operations.
The company’s statement highlights that Mohamed is leaving the company to “embark on a new chapter,” though further details about his future plans have not yet been disclosed.
The MaxAB-Wasoko merger, finalized eight months after its announcement, is expected to further cement the company’s position as a leading player in the B2B ecommerce space across Africa and the Middle East.
