Dubai, UAE: Grubtech, a Software-as-a-Service (SaaS) startup based in Dubai, has secured $15 million in its Series B and Series A extension rounds. The company did not disclose the specific breakdown between the two rounds. The Series B funding was led by the venture arm of Jahez, a Saudi food delivery company, and included participation from existing investors such as New York-based Addition and the Saudi and UAE-based Hambro Perks Oryx Fund.
Previously, Grubtech had raised approximately $19 million across its seed, pre-Series A, and Series A rounds, with the last disclosed funding round announced in late 2021.
Founded in 2019 by Mohamed Al Fayed and Mohamed Hamedi, Grubtech has developed a unified restaurant operations and management platform. This online software integrates with food delivery aggregators, direct ordering platforms, self-ordering kiosks, logistics providers, and point-of-sale (POS) systems, enabling restaurants to manage all their digital operations – from order to delivery – from a single dashboard. The platform also allows restaurant owners to update their menus and pricing across various platforms seamlessly.
In addition to its main software, known as gOnline, Grubtech offers four add-ons that help food and beverage (F&B) operators manage their kitchens and pickup areas, providing actionable insights into different aspects of restaurant operations. According to Grubtech, its solutions can help operators double sales per square metre, improve service speed by 25%, and reduce operating expenses and waste.
Grubtech’s platform is utilised by over 700 global brands and restaurant chains across 18 markets. In addition to restaurants, grocery and pharmacy chains also use its products. While there are no current pricing details available on Grubtech’s website, in 2021, the company charged clients $60 per month for each location.
The newly acquired funds will be used to expand Grubtech’s international presence, with plans to establish offices in Saudi Arabia, Europe, and the United Kingdom.
Commenting on the funding, Mohamed Al Fayed, co-founder and CEO of Grubtech, said, “Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, eliminating silos within operations and data. We are excited to continue our push into different markets where we’ve identified strong demand and growth potential.”
Jahez’s Chief Investment Officer, Abdulaziz Alhouti, expressed enthusiasm for the investment, stating, “Having invested in multiple technology solutions across the F&B and quick commerce sectors, we’ve seen the value of Grubtech’s integration platform firsthand across our merchant base. We’re excited to back the team at Grubtech as they continue to innovate with new products and expand into new geographies.”
Grubtech represents Jahez’s seventh investment since going public in early 2022. Other notable competitors in this sector include Saudi’s Blink and Taker.