American multinational computer software giant Adobe is set to establish a new regional headquarters in Riyadh, Saudi Arabia, by early 2025, following the granting of licensing approval by the Saudi Ministry of Investment. This strategic move is aimed at enhancing Adobe’s capabilities to meet the rising demand for digital customer experiences and creative solutions in the Kingdom and the broader region.
With a robust presence in Saudi Arabia and the Middle East for over two decades, Adobe has played a pivotal role in assisting public and private sector entities, including the Saudi Tourism Authority, stc, and Riyadh Air. The company has focused on increasing document productivity and providing cutting-edge digital experiences to their clients.
Luc Dammann, President of Europe, Middle East, and Africa at Adobe, expressed pride in the existing relationships with organisations such as the Saudi Tourism Authority and Saudi Telecom, stating, “We have been doing business in the region for over 20 years, and we are very proud of the relationship we have built with private and public organizations in the Kingdom.”
Adobe has forged collaborations with key digital transformation partners in the region, including Accenture, AWS, Deloitte Digital, IBM, Microsoft, and PwC Middle East. Dammann highlighted the significance of Saudi Arabia as a hub for pioneering projects and technological advancements, particularly with Vision 2030 leading the way in digital experiences and technology adoption.
“We are proud to expand our presence in the region to better support customers in realizing their ambitions to deliver outstanding digital experiences,” Dammann affirmed.
During the LEAP 2024 tech conference, Adobe announced a strategic partnership with Riyadh Air, the national carrier of Saudi Arabia. This collaboration aims to integrate with a wide range of travel partners globally, providing guests with the ability to manage their entire travel experience through Adobe’s digital properties.
Dammann shared insights into the disruptive plans with Riyadh Air, stating, “The objective here is to do something disruptive in the industry.”
Furthermore, Adobe is partnering with the Saudi Tourism Authority to elevate guest experiences by offering personalized services tailored to individual guests. The company is actively working on developing and implementing large-scale personalization strategies to cater to millions of potential users in real-time, with the goal of gaining a significant market share through personalised experiences.
“It’s the biggest way to acquire market share in a very competitive market,” Dammann noted. “It’s also the biggest barrier to entry you can build to have loyalty with a consumer base.”
Dammann concluded by revealing that Adobe is in “very advanced discussions” with other organisations, indicating a significant business scaling initiative planned for the next 12 months. This move aligns with Adobe’s commitment to expanding its footprint and influence in the dynamic Middle East market.