The United Arab Emirates (UAE) has unveiled a forward-looking e-commerce law designed to elevate the competitiveness of the country’s business environment, according to Abdullah Ahmed Al Saleh, the Undersecretary of the Ministry of Economy. Al Saleh highlighted the UAE’s shift towards a resilient economic model built on innovation and entrepreneurial thinking.
The Federal Decree-Law No. 14 of 2023 on Commerce through Modern Means of Technology (e-commerce) represents a strategic move aligning with the UAE’s digital transformation goals. Al Saleh emphasized that the law serves as the primary federal legislation governing e-commerce in the UAE.
“The new law is an integrated framework for the development of the legislative and regulatory environment for trade conducted via modern technical means in the country, in line with global best practices in this regard,” Al Saleh stated. The legislation aims to stimulate trade growth through advanced technologies and the development of smart infrastructure, contributing to the UAE’s vision of becoming a global leader in proactive legislation for new economic sectors by 2031.
Key highlights of the e-commerce law include its compatibility with international digital commerce trends, protection of consumer interests, and an emphasis on facilitating business operations and contracting. The legislation does not impose new requirements on digital traders but focuses on ensuring consumer protection and regulating the refund and exchange of goods and services.
Al Saleh highlighted the law’s adaptability to future technological developments, promoting technological neutrality. The legislation covers a broad spectrum of modern technological means, allowing it to evolve seamlessly with emerging technologies.
Among the notable features of the law are optional jurisdictions for dispute resolution, integration of roles of federal and local entities in the e-commerce value chain, and the creation of an optional authority for supervisory, regulatory, and judicial control operations. The law also organizes relationships between merchants (B2B), digital merchants, and consumers (B2C), ensuring a comprehensive framework for digital contracts and online consumer protection.
In conclusion, Al Saleh expressed confidence that the new law would enhance the economic and legislative structure, attract investments, diversify business activities, and create job opportunities in the UAE. The legislation reflects the country’s commitment to fostering a robust and technologically advanced e-commerce ecosystem.
