In a strategic move towards sustainable transportation, the joint-venture between the Public Investment Fund (PIF) and the Saudi Electricity Company (SEC) has unveiled its official brand name in the market – “EVIQ.” The Electric Vehicle Infrastructure Company, under the banner of EVIQ, aims to bolster the adoption of electric vehicles (EVs) in Saudi Arabia by establishing top-tier infrastructure and creating a nationwide network of fast-charging hubs.
This initiative aligns with the Kingdom’s sustainability goals and signifies a significant step in developing Saudi Arabia’s electric vehicle ecosystem. EVIQ plans to collaborate with local partners for the installation and maintenance of EV infrastructure, laying a robust foundation for increased EV adoption among the Saudi community.
Mohammad Bakr Gazzaz, CEO and Board Member at EVIQ, expressed confidence in the future of electric vehicles, stating, “Electric vehicles are the future, and there is high interest in EVs among Saudi consumers.” EVIQ aims to address this interest by providing a network of reliable, fast-charging hubs across the Kingdom, fostering confidence among drivers and making EVs more accessible.
Gazzaz emphasized that the charging locations by EVIQ will be easily identifiable and accessible, contributing to building trust in the reliability and efficiency of electric vehicles and the supporting infrastructure.
The launch of EVIQ is in harmony with PIF’s strategy to enhance Saudi Arabia’s automotive capabilities, promoting competitiveness and supporting the country’s economic diversification efforts. This initiative is poised not only to drive sustainable transportation but also to create new employment opportunities, contributing to the Kingdom’s vision for a greener and more diversified economy.