Through a production and license arrangement with the Ghandhara Group, the Chinese carmaker Chery has begun in Pakistan.
This project has originally invested Rs. 2,400,000,000 in Pakistan’s automobile industry. In addition, it has generated several employment possibilities and financial advantages for the hospitalized economy of the nation. Both organizations intend to boost production capacity and enhance product quality while adopting the most recent technological developments.
Ghandhara and Chery’s next objectives are localization and export. After successfully penetrating the Pakistani market, the corporations are now focusing their attention on South Asia and other rising regions. This attempt is expected to provide a significant boost to Pakistan’s export industry, therefore assisting the economy in addressing financial issues and increasing GDP.
The Marriott Islamabad hosted the official brand launch of Chery Automobiles Co., Ltd., entitled “A Peek Into The Future of SUVs.” It was an official celebration of Chery’s successful introduction into the Pakistani automobile industry. Chinese ambassadors, lawmakers, top government officials, businesses, media workers, and influencers attended the event. In addition, award-winning top-tier models “Tiggo-8 Pro” and “Tiggo-4 Pro” from Chery were displayed during the event.
The Executive Vice President of Chery, Charlie Zhang, addressed the audience and stated, “Chery’s entrance into Pakistan’s automotive market represents a monumental leap in the ongoing development of local manufacturing infrastructure and economic activity.” He said, “We believe that with the close collaboration and cooperation of the Pakistani government, this will result in long-term benefits for the national economy, stakeholders, partners, Chery, and the Pakistani automotive industry.”
Additionally, the Ghandhara-Chery partnership has promised to promote localization. The CEO of Ghandhara Group, Ahmed Kuli Khan Khattak, stated, “By localizing the production of components and parts and fostering growth in the auto supply business, Pakistan would receive the much-required technological support. This will also serve as a cornerstone for strengthening Pak-China collaboration in the car sector, which would greatly enhance exports and the country’s economy.
In addition, it was disclosed that Ghandhara intends to invest around $10 million over the next four years. The project and the establishment of a distribution network are anticipated to stimulate economic growth and generate numerous employment possibilities in the sector. The goal to localize manufacturing, generate employment, and increase exports was underlined by the most influential speakers.