Muawin, Pakistan’s first B2B buy-now-pay-later (BNPL) digital lending institution, is thrilled to announce industry-first cooperation with Jiye Technologies, one of the country’s top agri-tech platforms that connect farmers and companies digitally through an upgraded lean supply chain model. The goal of the cooperation is to strengthen Pakistan’s agriculture industry by striving to enhance financial inclusion.
Jiye Technologies’ retailers (such as fruit and vegetable vendors) would now have easy, quick, and flexible access to a smart credit facility as a result of the strategic decision. This digital finance approach will help them improve sales, maintain ideal stock levels to run their operations effectively, and allow for more stock-keeping unit (SKU) penetration in the long run. This industry-first (BNPL) collaboration program is not confined to the fresh produce retail sector, and Jiye Technologies and Muawin hope to scale it up with input integrations for farmers in the near future, as part of their aggressive expansion plans. The end outcome is a win-win financial ecosystem for all parties concerned.
Hashim Ali, the co-founder of Muawin, spoke at the event and said:
Muawin strives to add value across entire supply chains through the first of its kind B2B BNPL in Pakistan. With our partnership with Jiye, we intend to do just that; firstly, create value through financing end-retailers selling Jiye products, providing the benefits that so many other Muawin customers have enjoyed, and secondly, working to disrupt the entire farmer supply chain through much-needed credit facilities and other product.
Ali Amin, the co-founder of Jiye Technologies, added:
We’re very happy to have partnered with Muawin to offer a unique industry-first digital credit service to our retailers. We have full faith in the company’s advanced tech capabilities to power the first of many Fintech facilities to be offered on the Jiye Technologies platform. This BNPL product has been designed with their needs in mind and we look forward to seeing a positive impact on their ability to grow their business and livelihoods. Our partnership will allow us to sow the seed of possibility for the Agri-industry & its stakeholders with a full range of Fintech products for farmers & businesses.
Muawin and Jiye Technologies also intend to broaden their ‘agri-tech’ relationship to include more verticals, such as bridging credit gaps in the agricultural supply chain and providing much-needed funding to farmers. In the future, both entities will look for ways to address supply-chain inefficiencies so that farmers and businesses may obtain a greater return on their investment.
