Systems Ventures, a subsidiary of Systems Limited, has made a strategic investment in JOMO. This investment emphasizes Systems Ventures’ goal of accelerating digital innovation and assisting Pakistani startups that create positive economic impact.
JOMO has one of the most innovative and forward-thinking e-commerce business models, and its excellence-guaranteed business framework has been important in its quick expansion and differentiation from other key players. Systems Ventures is also ecstatic to be seated at the same table as industry leaders such as The Services Group, Sapphire Group, and others on the Board of Directors.
“We are pleased to strategically invest in JOMO, Pakistan’s fastest-growing fashion e-commerce company,” Asif Peer, CEO of Systems Limited, said. JOMO has firmly established itself as a top e-commerce brand in the fashion ecosystem, thanks to its flawless last-mile shipping and uniquely positioned ‘Try before you buy quality model. We are confident that as a technology partner and strategic investor, JOMO will set the bar for other e-commerce ecosystems in Pakistan.”
“We are delighted to have a leading, global technology partner and investor like Systems onboard,” Ali Khan-Bajauri, co-founder and CEO of JOMO, said of the equity investment. Our first round of private fundraising has come to an end with the Systems investment. We at JOMO sought to recruit the best specialists to fully enable us to create gold standards in technology, analytics, brand building, beauty, and fashion before going out to Venture Capital (VC) seed capital.” “We are ecstatic to announce that, with the addition of systems, we now have all of the right partners around the table to help propel JOMO into a truly global Pakistani e-commerce company,” he continued.
This major investment helps Systems Ventures diversify its investment portfolio while also advancing the company’s goal of creating a digital-centric marketplace. The company also aspires to contribute to Pakistan’s economic well-being by offering more work opportunities.