Red Bull Pakistan and Peshawar Zalmi have formed an official partnership as a ‘Talent Partner.’ Red Bull Pakistan and Peshawar Zalmi will collaborate on different sports and the organisation of national-level contests as a result of this collaboration.
The tenth season of Red Bull Campus Cricket will act as the Peshawar Zalmi’s Talent Hunt. This will allow players to participate in the Zalmi Camp, with the best performing players obtaining a trial with the squad.
Red Bull Pakistan is renowned for its annual T20 event for university cricket teams, Red Bull Campus Cricket, which has gained tremendously in popularity over the last nine years. The number of teams has increased from 22 in 2012 to 110 in 2019. (the last edition held). It has provided opportunities for players from all over Pakistan, including distant places, and has provided them with a professional setting to play in.
Peshawar Zalmi is Pakistan’s largest sports entity, valued at over $40 million. It is undoubtedly the country’s most successful and active sports organisation, having dominated the cricket landscape and created numerous outstanding players for the national side.
Javed Afridi, Chairman Peshawar Zalmi, expressed his satisfaction at the deal between Peshawar Zalmi and Red Bull, stating, “This is a significant development in our quest to identify and nurture young talent in Pakistan.” We look forwards to collaborating with Red Bull to give the best opportunity for the next generation”.
Nausherwan Effandi, Chief Commercial Officer of Peshawar Zalmi, stated, “Red Bull is a global leader in sports, and we at Peshawar Zalmi want to leverage our synergies to ensure that we provide our fans with the best experiences in a variety of sports, including cricket, football, and sports.”