Kleiner Perkins and YC Continuity led a $17 million investment round for Tajir, a Pakistani startup. Tajir is Pakistan’s largest technology-enabled retail network, offering sellers a new method to compare prices, purchase goods, and order 24 hours a day, 7 days a week with next-day delivery.
Ismail and Babar Khan, two prominent entrepreneurs, founded the company in response to Pakistan’s reliance on neighbourhood shopkeepers and a desire to establish a more efficient atmosphere. This was because the conventional retail system constrained growth due to unexpected inventory costs and inconsistent delivery.
With Tajir, customers may place orders at any time without waiting for a salesperson to oversee them, and they receive them all at once. What distinguishes Tajir from other services is its pricing and rate transparency, which is updated in real time. Tajir also supports shops in locating stocks and enables businesses to securely stock their products in storefronts.
The business expressed gratitude for the hefty funding in a recent blog post, writing, “We are grateful to the incredible team building Tajir.” We still have a great deal of work ahead of us, and we’re looking for courageous and talented individuals to assist us.“
