P&G Pakistan has announced the appointment of Ovais Yousuf as its new Chief Executive Officer, effective June 1, 2024. Ovais, a seasoned business leader, has been with P&G for nearly 16 years, holding various roles across Asia, the Middle East, Europe, and Africa.
Most recently, Ovais served as a Commercial Leader in Karachi, where he successfully spearheaded the launch of the Baby & Fem Care Startup Project and Fabric Care in Pakistan.
Expressing his enthusiasm, Ovais stated, “I’m excited to lead P&G’s business in Pakistan. We have grown manifolds in the last three decades, with brands that millions rely on daily. I also want to express my gratitude to Adil for his outstanding leadership over the last three years. The strategic changes he implemented in our direction, structure, and organization have positioned the Company exceptionally well for continued success.”
Ovais succeeds Adil Farhat, the former CEO of P&G Pakistan, who will remain with the Company and relocate to Jeddah to serve as Senior Vice President and CEO for Saudi Arabia.
This leadership transition marks a significant milestone for P&G Pakistan as it continues to expand its presence and strengthen its market position in the region.