The Board of Directors of Alat, led by Crown Prince Mohammed Bin Salman, has announced the appointment of Amit Midha as its Global CEO.
Midha brings extensive experience from his leadership roles worldwide, notably at Dell Technologies, where he played a pivotal role in driving growth across the Asia Pacific and Japan regions, managing a diverse portfolio spanning over 40 countries.
Alat is poised to spearhead significant advancements in the technological sector, capitalizing on Saudi Arabia’s rapid sectoral growth to amplify investment opportunities.
The company aims to empower the private sector and enrich the commercial landscape through innovative business systems and collaborations with leading international technology firms.
Upon his appointment, Amit Midha outlined Alat’s ambitious mission to revolutionize the electronics and advanced industrials sectors on a global scale.
He underscored the company’s dedication to establishing a sustainable manufacturing hub in the Kingdom, leveraging solar, wind, and green hydrogen energy sources.
Midha emphasized the critical role of advanced AI technology and Industry 4.0 best practices in driving business transformation, sustainability, and operational efficiency. He stressed a holistic approach to sustainability encompassing operations, buildings, logistics, and supply chains.
Alat’s strategy is geared towards transforming global industries into a premier manufacturing hub within Saudi Arabia, aimed at aiding global companies in reducing emissions and transitioning towards carbon-zero manufacturing.
The company envisages innovation and transformation across multiple sectors. In the Smart Devices sector, Alat will produce a range of consumer electronics, including PCs, laptops, smartphones, TVs, and gaming consoles.
In the Smart Appliances sector, Alat will offer a diverse array of home and commercial appliances, spanning from vacuum cleaners and microwaves to large-scale appliances for the food service industry.
Alat’s Smart Health sector seeks to revolutionize healthcare technology, enhancing personal wellness and patient care with cutting-edge solutions.
Additionally, the company will delve into Smart Buildings, focusing on HVAC systems and escalators, alongside Advanced Industrials, producing electrification products and heavy equipment.
The Next Gen Infrastructure will feature innovative products in robotics and networking, while the semiconductors sector will develop state-of-the-art chips for various applications.
Named after the Arabic word for “machines,” Alat combines traditional Salmani architectural motifs with modern design elements, positioning itself as a forward-thinking brand for the next generation.