CARMA, the esteemed global media intelligence company, has named Amjad Fakhouri as the Commercial Country Director for the Kingdom of Saudi Arabia (KSA) in a strategic move to fortify its presence and accelerate expansion within the region.
Assuming his new role, Fakhouri will be at the helm of a diverse team based in Saudi Arabia, driving efforts to solidify CARMA’s position as a key player in the dynamic Saudi market.
With a rich professional background spanning over 22 years in business management, Fakhouri joins CARMA from his previous position as Business Director at ITP Media Group in KSA. Leveraging his extensive proficiency in media, public relations, media sales, and business strategy, coupled with a track record of successfully amplifying businesses, Fakhouri’s appointment signifies a pivotal milestone for the company.
CARMA’s latest venture in establishing an office in Riyadh, the capital city of Saudi Arabia, serves to reinforce its foothold in the region. Strategically positioned, the new office space is poised to streamline operations, expand the company’s reach, and elevate the quality of services and products extended to the local clientele.
In response to his recent appointment, Amjad Fakhouri remarked, “The Kingdom’s progressive communications landscape has propelled a significant transformation in our clients’ approach to media intelligence, with a notable inclination towards authentic reputation analysis over conventional AVE measurement.”
Fakhouri further emphasized, “CARMA has already solidified its position as a trusted partner for media intelligence, strategic communications, integrated research, and business management for numerous international, regional, and local clients. In light of this recognition, it is crucial that we actively guide our clients towards our comprehensive services, surpassing those offered by our regional competitors. Our expansion strategy in the Kingdom encompasses establishing a presence in multiple cities by 2024, supported by a dedicated team committed to delivering exceptional client service.”
Mazen Nahawi, Global CEO of CARMA, expressed his enthusiasm for the appointment, stating, “Amjad Fakhouri’s wealth of experience, knowledge, and leadership expertise positions him as a natural fit to steer our initiatives in Saudi Arabia and deliver substantial value to the market. This strategic move seamlessly aligns with our vision to provide top-tier media intelligence services and further bolster our growth trajectory in the Saudi market.”
